2024 Amazon Product Research Secrets: How to Find Profitable, Low-Competition Products

 

Finding profitable, low-competition products is the key to success for Amazon FBA sellers in 2024. With increasing competition, it’s crucial to go beyond traditional tools and strategies to uncover untapped opportunities. Selling online continues to be highly lucrative—in 2023, Amazon selling partners in the US sold more than 4.5 billion items, averaging over $250,000 in annual sales, a notable increase from $200,000 in prior years. But with so many products out there, how do you decide what’s going to be profitable?

In this guide, we’ll reveal Amazon product research SECRETS and show you how to identify winning products that can generate consistent profits with minimal competition. We’ll also dive into the best Amazon product research tools and techniques to help you uncover the next big seller. Let’s get started on fueling your online sales in 2024!

Why Product Research is the Key to Winning on Amazon

Before we jump into the how-to's, let's talk about why product research is so important. The Amazon product research phase is where you’ll lay the foundation for your business. Done right, you’ll find products that:

• Have high demand but low competition.

• Offer solid profit margins.

• Stand out in a market where most products are nearly identical.

If you rush this step or use outdated methods, you risk picking products that are over-saturated or not profitable. With the right strategies and Amazon product research tools, though, you can spot unique opportunities that others might overlook.

 

How to Do Product Research for Amazon FBA in 2024

1. Start with Broad Niches and Narrow Down

To kick things off, focus on broad product categories. Use tools like Helium 10 or Jungle Scout to help identify winning products on Amazon. A good product typically has:

• At least 300-500 monthly sales.

• Top competitors with less than 100 reviews.

• A price range between $15 and $50 for solid profit margins.

2. Leverage Amazon Autocomplete for Insights

A fantastic (and free!) tool for identifying low-competition products on Amazon is Amazon autocomplete. Type a keyword related to your product idea into the search bar, and let Amazon suggest what customers are actively searching for. This can reveal underserved niches where demand is high, but competition is low.
For example, if you’re interested in selling eco-friendly products, typing "reusable bags" might show long-tail keywords like “reusable grocery bags with handles” or “reusable produce bags,” giving you niche ideas with potential.

3. Expand Research Using Google and Etsy

Don’t just stick to Amazon for your research. Google Trends and Etsy are goldmines for spotting emerging trends before they hit Amazon. While tools like Helium 10 show what's currently selling, these platforms give you an early look at what’s gaining traction elsewhere.

• Google Trends: Check if interest in certain products is on the rise. For instance, if you see a growing trend for “ergonomic office chairs,” it might be a great time to introduce your own spin on this product.

• Etsy: Discover unique product ideas that aren’t yet on Amazon. Etsy is full of creative, handmade items, which can inspire you to source or develop your own version for a wider market.

4. Analyze Customer Reviews

One of the most underrated tactics is to dive deep into customer reviews of similar products. This is where you’ll find valuable insights into what people love—and what they don’t. Look for consistent complaints, such as poor durability or bad packaging. This gives you the opportunity to create a product that solves these issues, giving you a competitive edge right from the start.

Best Amazon Product Research Tools for 2024

In 2024, there are plenty of powerful Amazon product research tools that can help you streamline your research process. Here are the top ones you should be using:

1. Helium 10: This all-in-one tool is perfect for finding winning products on Amazon, optimizing your listings, and even tracking competitors. Its Black Box feature lets you filter products by sales volume, reviews, and competition level.

2. Jungle Scout: One of the most trusted tools in the market, Jungle Scout helps you find low-competition products on Amazon by showing detailed sales estimates, review counts, and market trends.

3. PickFu: This tool allows you to get feedback on your product designs from real people. Before launching, you can test which design resonates best with your target audience.

4. Google Keyword Planner: While this isn’t an Amazon-specific tool, it’s great for understanding broader search trends and identifying popular keywords that might be under-served on Amazon.

5. MerchantWords: This tool helps you understand what customers are searching for on Amazon, giving you more data to find untapped product opportunities. 

How to Find Low-Competition Products on Amazon

Now for the juicy part: how to spot those low-competition products everyone is after. Here are some tips:

• Use Long-Tail Keywords: Long-tail keywords often have less competition and more targeted customer intent. Use tools like Helium 10 or MerchantWords to identify long-tail keywords with decent search volume but fewer listings.

• Look for Gaps in the Market: Products with high demand but poor reviews (less than 3.5 stars) present a great opportunity. By improving on what’s already out there, you can quickly become the go-to seller for that product.

• Focus on Niche Markets: Look for smaller, but growing, niches. Google Trends is an excellent resource for identifying these trends early, giving you time to establish your product before competition grows.

 

Amazon Product Research for Beginners: Simple and Effective Steps

If you're new to Amazon FBA, don’t worry! Here’s a simplified approach to get you started with Amazon product research:

1. Pick a Broad Category: Choose a product category that interests you or one you have some knowledge in.

2. Use Amazon Autocomplete: Let Amazon’s search suggestions guide you toward niche, long-tail keywords that show potential.

3. Check Competitor Data: Use Helium 10 or Jungle Scout to analyze the competition and sales data for potential products.

4. Learn from Reviews: Dive into competitor reviews to find common complaints or areas for improvement. Build your product around solving these issues.

5. Validate Your Idea: Before investing too much, use PickFu or a similar tool to gather feedback on your product idea from real customers.

 

Final Thoughts on Amazon Product Research in 2024

Mastering Amazon product research is the key to a successful FBA business in 2024. By using the best tools, staying ahead of trends with Google and Etsy data, and diving into customer reviews, you can uncover winning products on Amazon that others are missing. Take the time to follow these steps, and you’ll be well on your way to building a profitable, low-competition product portfolio.

With a little patience and the right strategies, your Amazon business can thrive in 2024 and beyond!